USARegister to competeChallenge yourself
Give your practice a purpose and a deadline.
Browista USA • The 2026-2027 U.S. competition
Your Talent Deserves a Global Stage.
You’ve devoted time, training, and heart to your craft. Browista USA brings permanent makeup and cosmetic tattoo artists from across the country together to challenge their skills, gain professional visibility, and compete for the opportunity to represent the United States on an international stage.
Online qualifier · January 2027 · From your own studio California final · March 6, 2027 · Newport Beach
Open to eligible artists age 18+ with relevant training or experience and any required licensing. First entry $225; optional second entry $150. Specific final venue and detailed category rules to follow. Review the current terms before paying.
Your artistry deserves to be recognized beyond the feed.
You can be exceptional at what you do and still feel like your work lives within the same circle of followers, clients, and colleagues. Browista gives artists a reason to set a bigger goal: prepare with intention, put their craft forward, and become part of a community that takes artistry seriously. You don’t need a massive audience to be interested in competing. You need the right experience, a willingness to prepare, and the courage to enter.
Be seen in a new way
Put your work in front of a competition process that values skill and precision.
Step into the community
Connect with artists who are committed to growing the standard of their craft.
From your studio to the U.S. stage.
The journey begins online. If your work advances, the next stage brings you to California, and eligible finalists may earn a further international opportunity.
Choose your category
Select from ten confirmed disciplines, with up to two category entries per artist. Review the requirements and registration terms before paying.
Compete online in January
Take part in a supervised qualifying round from your own studio. Most categories use official competition latex; Henna / Dye / Lamination uses a supervised live model. Entries follow the official assignment instructions.
Aim for the California final
The five highest-scoring eligible entries in each category advance to the March 6, 2027 Newport Beach final. International representation is a further opportunity subject to the official qualification requirements, not an automatic guarantee.
One stage. Ten ways to show your craft.
Whether your specialty is brows, lips, eyeliner, scalp, areola, or fine line artistry, Browista USA recognizes the range of skill across the permanent makeup and cosmetic tattoo community.
Classic Hairstroke Brows
Ombré/Shadow Brows
Microblading
Lips
Shadow Eyeliner
Fine Line Tattoo
Scalp Micropigmentation
Areola
Hyperrealism Brows
Henna / Dye / Lamination
Detailed category rules and assigned competition sessions are still to be announced. Always review the current registration terms.
Find your categoryFree resources for PMU artists
Your Next Level of Artistry Starts Here.
Your talent deserves to grow. And it deserves to be seen.
Whether you're looking to attract more clients, take your nano hairstrokes to the next level, or refine the details of your eyeliner technique, there's always another level of excellence to pursue.
That's why Pia Laing, U.S. Organizer of BROWISTA, created these three complimentary resources to help you strengthen your skills, grow professionally, and take your artistry further.
Choose the guide that speaks to your next goal. Your next chapter starts here.
Grow your business
BOOKED: 10 Smart Ways to Attract New PMU Clients
You're passionate about your craft. Now let's help more people discover it.
Get practical marketing strategies, ready-to-use scripts, and a simple 30-day action plan to help you attract potential clients, build trust, and turn more conversations into booking opportunities.
Get the free BOOKED guide
Elevate your technique
Mastering Nano: The Nano Practice Blueprint
Beautiful hairstrokes begin with understanding the details.
Discover seven essential foundations for creating more intentional hairstroke patterns, with visual examples, guided exercises, and printable practice sheets to help you know what to work on next.
Get the free nano guide
Refine your expertise
Advanced Shaded Eyeliner: The Refinement Guide
The difference between good artistry and exceptional artistry is often in the details.
Explore seven essential checks to evaluate your shaded eyeliner work, identify areas for refinement, and approach your next piece with greater intention.
Get the free eyeliner guideYour Talent Deserves a Bigger Stage.
The artists you admire didn't get where they are by staying in their comfort zones. They continued learning, refining, and challenging themselves.
What if your next step was seeing how your artistry measures up on a national stage?
Discover BROWISTA USA, where PMU artists from across the country come together to challenge their skills, celebrate excellence, and pursue international recognition.
Explore the Browista USA competitionBuilt by artists who believe great work deserves a bigger room.
Led in the United States by Pia Laing, Browista is designed to bring professional artists together through competition, education, and connection. Pia has worked in permanent makeup since 2006, founded her Newport Beach studio in 2015, and organized the first U.S. Browista event in 2025. Her mission is to help more artists take their work seriously enough to show it on a larger stage.
A look inside the international Browista community
Historical images from 2024 and 2025 events.
Artists from around the world enter the championship stage
Competition FAQs
Who can compete?
Competitors must be at least 18 and have relevant training or experience. Licensing or certification must be current where the competitor’s category or jurisdiction requires it.
Each competitor may enter a maximum of two U.S. categories.
How does the online qualifier work?
Online entries will be submitted securely and judged anonymously. The five highest-scoring competitors in each category advance to its California final based on placement, without a separate minimum-score cutoff for this step. Nine categories use supervised latex online; the combined Henna / Dye / Lamination category uses Zoom-supervised live-model work.
How does international advancement work?
At the California final, categories with at least five paid competitors may award first, second and third place and qualify eligible finishers to represent the United States in the Netherlands. Advancement requires the minimum score as well as placement; the score threshold and official scoring rules are still to be published.
If a category has fewer than five paid competitors, only its highest-scoring eligible competitor may receive an award and advancement opportunity, subject to the required minimum score.
What if I register before the specific venue is announced?
The California final date is confirmed for March 6, 2027; the specific venue in Newport Beach is still to be announced. Anyone who registers before the official event date and venue are both announced may request a full registration-fee refund or an approved transfer to another eligible competitor within seven calendar days after the specific venue is announced. This window has not started. After that window, the fee is non-refundable except if Browista cancels the event. Eligible-competitor transfers remain subject to written approval and the standard 30-day pre-event deadline outside this early window.
Your next chapter as an artist could start here.
Whether you are ready to enter or still deciding which category fits your skills, you have a place to begin. Discover the process, choose your next step, and give your artistry something meaningful to work toward.
Register to competeInterested in sponsoring, judging, speaking, or attending? Explore professional and partnership opportunities.